Parikh Info Solutions Pvt Ltd

Parikh Info Solutions Pvt. Ltd.

Localization & Globalization Experts


A Quick Guide To Localization And Its Types


→  Introduction

→  What Are The Different Types Of Localization?

→  Final thoughts


Localization is about altering content, products, or services to fit the specific needs of a particular group of people, considering their language, culture, and preferences. The objective is to make the local audience feel a strong connection to the content or product as if it was tailor-made for them. This adaptation involves not only translating the language but also adjusting it to fit seamlessly within the local culture. Everyone’s culture is important to them and cannot be changed. Successful localization gives the impression that the service or product was originally created within the local community. Although language translation is a significant aspect of localization and can sometimes be done automatically, additional effort is often required to ensure the text is expressed idiomatically. The ultimate goal is to go beyond mere translation and create a personalized and smooth experience that resonates deeply with the local audience. Understanding the importance of localization is crucial for effectively reaching and engaging with diverse groups of people. Having said that, you might be curious about the types of localization. Let’s delve deeper into finding it’s types and their perks. Keep reading further!

What Are The Different Types Of Localization?

1. Website localization

Website localization involves adapting a website to the culture and language of the target audience. This process includes modifying the website to cater to a specific target market that speaks a different language and holds distinct cultural values. The aim is to provide content that directly resonates with the audience, addressing their needs and preferences. The localization process can be quite intricate and involves technical aspects, such as coding the site to accommodate appropriate alphabets and symbols for the target language. Website localization is a crucial step in reaching and engaging with a diverse global audience effectively. By tailoring the website content to resonate with the cultural and linguistic nuances of the target market, businesses can significantly enhance their online presence and build strong connections with potential customers worldwide. Formatting and design are a part of website localization focused on adapting visual elements, such as date formats, time zones, currencies, and graphics, to suit the preferences of the target market. It ensures the content’s presentation is familiar and relatable to the local audience.

2. Software localization

Software localization involves adapting the textual, imagery, and auditory elements of your software to meet the specific language and cultural requirements of a target audience. This process can be quite intricate and demanding, as it requires altering text, user interfaces, images, and multimedia components. However, successfully localizing your software creates a sense that it was designed specifically for the audience in a particular region. This aspect of localization is crucially important, especially when considering the potential of global markets. Since 45% of the world’s top downloads originate from China, you should avoid neglecting this opportunity of software localization into this vast market. By investing in software localization, businesses can enhance user experience and increase their reach to diverse audiences, opening up valuable opportunities for growth and success. A versatile example of software localization would be Netflix. It is the epitome of software localization of its dynamic features.

3. Audio and video localization

Audio and video localization is a crucial aspect of reaching a diverse global audience effectively. When businesses expand their reach to international markets, they often encounter language barriers and cultural differences that can hinder effective communication with potential customers. To overcome these challenges, audio and video localization play a significant role in making multimedia content accessible and engaging for people in different regions. The benefits of audio and video localization are numerous. It allows businesses to break language barriers, connect with a broader audience, and demonstrate cultural sensitivity by tailoring content to suit the specific preferences and norms of the local audience. Through effective video and audio localization, companies can enhance user engagement, build brand loyalty, and ultimately increase their market presence in different parts of the world.

Also Read: 5 Ways How Localization Can Help Businesses Grow Drastically

4. Language and cultural localization

Language localization focuses on translating content from one language into the local language of the target market. However, it goes beyond word-to-word translation and considers cultural nuances, idioms, and expressions that might be specific to the target language. The goal is to ensure that the content reads naturally and is easily understood by the local audience. Cultural localization entails modifying content to correspond with the cultural norms, values, and beliefs of the intended audience. It considers social customs, traditions, and sensitivities to avoid any potential misunderstandings or cultural offenses. This type of localization helps establish a deeper connection with the local audience. By providing content in the language of the target audience, businesses demonstrate a commitment to meeting their customers’ needs and fostering a positive and inclusive user experience.
Multimedia and user experience localization

5. Multimedia and user experience localization

By offering translated content or content tailored to the various languages spoken by your target market, you can effectively engage with a diverse audience. Moreover, designing multimedia content for different languages and cultures ensures that visuals and audio elements resonate with the local audience, fostering a deeper connection and enhancing the overall user experience. User experience localization involves tailoring the app or software to cater to the specific preferences and requirements of users in different regions. This includes updating currencies, dates, and times to match the user’s preferred ones, offering graphics that align with their cultural perceptions and needs, and using a user interface that suits their language and unique cultural context. By customizing the user experience, businesses can create a more engaging and user-friendly product that enriches customer satisfaction and success in international markets. This comprehensive approach to multimedia and user experience localization can significantly expand your reach in global markets and promote cross-cultural understanding.

Final Thoughts

In conclusion, localization is a vital strategy for businesses aiming to expand their reach in international markets. It is an ongoing process that involves customizing content and products according to the preferences and cultural sensibilities of the target audience. By doing so, companies can nurture a deeper connection, improve user experience, and ultimately increase their global success. To achieve successful localization, businesses need to have localized content, design, and support, enabling them to create new materials, from updates to their app or website to new marketing content. At Parikh Info Solutions Pvt. Ltd., we specialize in helping our clients with their localization needs, providing a wide range of services. With decades of experience in localization and globalization in 25+ languages, our team of native linguists and experts will ensure that your content is culturally appropriate and perfectly tailored for your target audience. Contact us today to learn more about our comprehensive localization services.
Media and Entertainment

Top 10 Must-Watch Korean Dramas of 2023


→  Introduction

→  Top 10 K-dramas and movies

→  Final thoughts


Well, we all know Korean dramas are taking over the world. The popularity and demand for K-dramas in today’s world is skyrocketing. Korean TV show enthusiasts are always excited to watch the awe-some, romantic, comedy gripping drama. In recent years there is a remarkable upsurge seen for K-pop, Korean dramas and series to Korean songs. Creating a wave of entertainment, Kdrama has taken the world by storm. Korean drama’s audience always gets to experience an array of captivating genres ranging from heart-melting romances and gripping thrillers to exhilarating science fiction. With the combination of such interesting plots, intriguing storylines and unforgettable characters, Korean dramas have left an effective benchmark in the entertainment industry.
Here’s a curated list of Top 10 must-watch Korean dramas of 2023.

1. Divorce Attorney Shin

This drama follows the journey of Shin Sung-Han (played by Cho), a music professor at a German university and an expert divorce lawyer in South Korea. He handles peculiar clients and strives to bring them justice. Shin Sung-Han is not a typical lawyer; he was once a prodigy pianist and music professor in Germany. However, he switched professions to find a way to protect his nephew from his cruel stepmother. The show’s main appeal lies in the charm of its middle-aged male leads and its focus on family dynamics. It cleverly portrays Shin’s reasons for returning to Korea and his intentions, making it an intriguing watch. While the title suggests a focus on divorce, Divorce Attorney Shin is more about individuals facing hardships and overcoming them. The drama balances lighthearted and heartfelt moments, offering emotional highs and humorous scenes throughout. However, the narrative occasionally falls short of fully committing to its heartfelt approach, often opting for easy resolutions over consistent storytelling.

2. The Glory - Part 2

The Glory Part 2 is a series that will keep you on the edge of your seat from start to finish! Starring the charming and beloved actors Song Hye-Kyo, Lee Do-hyun, and Lim Ji-yeon. Undoubtedly, the first part of the drama “The Glory” made a significant impact on the audience. However, the intense cycle of revenge and redemption reaches a cathartic conclusion in this year’s Part 2. The storyline of the second part primarily focuses on a woman who endured traumatic bullying in high school and rigorously plans a complex revenge scheme. Additionally, the drama also addresses themes of mental health. One of the standout aspects of this drama is its exceptionally talented and remarkable cast. Song Hye-kyo delivers a stellar performance as the successful protagonist, leaving no doubt that the villains will be outmatched. The climax we have eagerly anticipated from the beginning of the show is immensely satisfying, making the wait more than worthwhile.

3. Crash Course in Romance

Next on our list is “Crash Course in Romance,” directed by Yoo Jae-Won and starring Jeon Do-yeon and Jung Kyung-ho. This romantic comedy-drama follows the familiar K-drama fashion, where the initial conflict between the romantic leads eventually blossoms into a tender romance. However, what sets this show apart is its exploration of compelling social themes that reflect South Korea’s highly competitive society. In this heartwarming rom-com with an education-themed backdrop, esteemed Korean actress Jeon Do-yeon portrays a former handball player striving to provide for her teenage niece. Their lives collide with Jung Kyung-ho’s character, a star academy instructor known for his role in “Hospital Playlist.” Additionally, the story revolves around Nam Haeng-Sun, a former national-level athlete who also runs a side-dish store. On the other hand, we have Choi Chi-yeol, a popular instructor in the education field, who presents a complete contrast to Nam Haeng-Sun’s character. Despite their many differences, the drama showcases how these two characters eventually come together with core climax and love.

4. Extraordinary Attorney Woo

Woo Young Woo is a 27-year-old lady who has been diagnosed with autism spectrum disorder and has always achieved outstanding academic success. Graduating at the top of her class from the prominent Seoul National University for both college and law school, she owes her achievements to her remarkable IQ of 164, impressive memory, and creative thinking. As a lawyer, she faces legal cases often involving delicate legal issues and challenging ethical questions. Attorney Woo approaches these cases in a unique manner, constantly finding unexpected resolutions. While she struggles with social interactions, her journey also instills confidence in her ability to navigate through them without compromising her autism. She not only portrays a character grappling with emotions but also effectively elicits those emotions from the audience. Her performance is truly remarkable and immensely believable. Running parallel to the main storyline, the series also explores the rivalry between two prominent law firms led by female attorneys and incorporates Young-woo’s parents into the narrative.

Also Read: 10 Binge-Worthy Anime To Watch In India 2023

5. Unlocked

The Korean drama “Unlocked,” directed by Kim Tae-Joon, features Chun Woo-hee, Im Si-wan, and Kim Hee-won in leading roles. The South Korean film tells the story of Na-mi , who loses her smartphone while on her way home from work. Jun-yeong discovers Na-mi’s phone and returns it to her, but not without surreptitiously installing spyware. With the help of the installed app, Jun-Yeong meticulously tracks Na-mi’s daily life, learning everything about her that includes her hobbies, location, preferences, work, finances, and social network. Concealing his true identity, Jun-yeong approaches Na-mi as a cybersecurity worker. Na-mi, relieved to have found her phone, remains unaware of the impending turmoil that awaits her as her ordinary life rapidly unravels. The gripping thriller unfolds how an ordinary woman’s entire life is hacked and endangered after losing her phone, which contains all her personal information. Meanwhile, police detective Ji-man (Kim Hie-won) discovers traces of his son Jun-Yeong at a murder crime scene and secretly investigates him, suspecting the worst.

6. Queenmaker

“Queenmaker” a Netflix original series (2023) gained immense popularity as the most-watched non-English TV show. Starring Kim Hee-ae as the central character, “Queenmaker,” the series revolves around a disillusioned corporate fixer seeking revenge against her former power-hungry employers. Her unexpected role as the campaign manager for the opposing candidate in the Seoul mayoral race forms the core of the story. For the past decade, she has been the reliable “Go-To Lady” for Eunsung, efficiently concealing their scandals and faithfully serving the family. Starting from a humble position, she has now earned Ms Son’s trust and respect. Eventually, she aligns herself with Moon So-ri’s character, a human rights activist and an unlikely candidate for Seoul mayor. The series captivates viewers by depicting the impact of politics and money on individuals’ lives, offering thrilling portrayals of wily electoral strategies and intense ideological clashes. Hwang Do-hee serves the role of the General Manager of Corporate Strategy at Eunsung Group, a formidable business conglomerate. The drama concludes with a gripping climax, leaving the audience with an exaggerated climax and an intense thriller-like experience.

7. Soulmates

“Soulmates” is a Korean movie directed by Min Yong-Geun, featuring Kim Da-mi and Jeon So-nee in the lead roles. The story revolves around two childhood friends, the outgoing Mi-so and the introverted Ha-eun, who form a deep bond after meeting in Jeju. Despite their contrasting personalities, with Mi-so being free-spirited and Ha-eun reserved, they remain close throughout their teenage years. Byun Woo Seok portrays a man who becomes entangled in their life. The movie showcases soft pastel hues and balanced visuals, creating a delightful and visually pleasing viewing experience. As the story progresses, we are transported to Mi-so’s life as a successful businesswoman and single mother in Seoul. She is approached by an art gallery seeking to contact the artist behind a sketch of her as a teenager, which leads her to discover Ha-eun’s old blog. This discovery forces her to revisit their complex and tumultuous friendship. The cinematography of “Soulmates” enhances the film’s narrative, seamlessly weaving together the past and present.

8. Heartbeat

The latest aired series “Heartbeat” is a fantasy drama about a vampire who longs to become human. This show represents the recent trend of vampire movies and series governing the entertainment industry. The ongoing series releases its latest episodes every Monday and Tuesday. Protagonist, Sun Woo-Hyeol, is a unique character who is half-human and half-vampire. He fosters a deep desire to become a complete human, but unfortunately, he misses his opportunity. Despite setbacks, he remains determined to achieve his goal. Fate intertwines Sun Woo-Hyeol’s life with Joo In-Hae, a contract nurse-teacher who also manages to run a guest house. Due to her difficult financial background, she has taken on numerous part-time jobs that led others to perceive her as a cold-hearted person. Circumstances bring them closer under one roof, and as they live together, their relationship blossoms romantically. This series promises to be an alluring drama that takes viewers on an emotional rollercoaster. The burning question remains: will Sun Woo-Hyeol and Joo In-Hae find love and learn to care for each other?

9. The Good Bad Mother

Korean television series “The Good Bad Mother” features Ra Mi-ran, Lee Do-hyun, and Ahn Eun-jin in starring roles. The story revolves around a journey of a mother and son trying to reconcile after a devastating accident. Young Soon, a single mother who runs a pig farm, raised her son Kang Ho on her own. Despite her love for him, Young Soon’s strict parenting style led Kang Ho to perceive her as a bad mother. She intentionally portrayed herself as a bad mother and imposed strict rules on Kang Ho to prevent him from becoming like her. Consequently, as an adult, Kang Ho became a cold-hearted prosecutor, distancing himself from his mother while pursuing his career. However, an unexpected accident transforms him into a childlike state and compels him to return to his hometown. He decides to move back and embark on a new life with his “bad” mother, Young Soon. Meanwhile, Kang Ho’s childhood friend, Mi Joo, known for her warm heart and a strong sense of justice, also regained contact with him post his accident, which results in an unforgettable encounter for her as well. The series combines courtroom drama, melodrama, and surprising action sequences, all interwoven with moments of absurd humor.

10. King the Land

“King the Land” is an ongoing series that has engrossed viewers, starring Lee Jun-ho and Im Yoon-ah. It premiered on JTBC on June 17, 2023, and airs every Saturday and Sunday. It dives into the story of Gu Won, a son from a chaebol family who owns and operates the King Group. Despite being a smart and elegant young man, Gu Won struggles with dating. On the other hand, Cheon Sa-Rang is a young woman with a cheerful personality and a contagious smile. She starts working at the King Hotel, a place that holds cherished memories from her childhood. As she faces various challenges while working there, she undergoes personal growth. Eventually, Gu Won and Cheon Sa-Rang cross paths and their relationship takes a romantic turn. The show consists of a total of 16 episodes, with 10 episodes already released, leaving the audience exhilarated and fully immersed in this thrilling experience. Fans eagerly await the upcoming episodes, curiously anticipating what will unfold between these two uniquely different characters.

Final Thoughts

It is remarkable how K-drama in India has come a long way. With the increasing accessibility of Korean content and the growing fan community, the future of Korean dramas and series in India looks bright. Whether you are a long-time K-drama enthusiast or just starting your journey, there is always a show waiting for you to discover, relate and enjoy. You can also binge watch them and relax yourself. Most of the popular Korean series and movies are available on Netflix, Amazon Prime and also on Disney Plus Hotstar. Our list includes various genres such as thriller, romance, suspense, and fantasy. So, you can pick any of them based on your preferences and enjoy. HAPPY K-WATCHING!

Top 6 (AI) Machine Translation Tools to Use in 2023


→  Introduction

→  Top 6 AI Machine Translation Tools

→  FAQs

→  Final thoughts


In today’s world, the usage of AI has become the need of the hour with its increasing indefinite benefits. AI devices can deliver numerous solutions to all kinds of business needs and machine translation is one of them. The translation is a meticulous process that involves conveying the accurate meaning of a text into a target language within a given timeframe. Machine translation (MT) refers to the same process but with the utilization of Artificial Intelligence (AI). The long translation process that was previously carried out by human translators has been replaced by AI. Machine translation has made it much smoother to translate projects, documents, or even images with high accuracy and in less time. Whether you are a professional, a businessman, a student, or an individual in need of document translation, these tools always have you covered.

Let us delve deeper into the Top 6 (AI) Machine Translation Tools that facilitate highly effective, accurate and rapid translation services.
Google Translate

1. Google Translate

Google Translate is a versatile tool for all kinds of translation needs. It offers convenience, accessibility, and support with a wide range of languages and translations. This tool has now become one of the leading tools in translation services. Major features of Google Translations include text translation, document translation, and speech translation. Google Translate has language support of 133 foreign languages, which makes it versatile and capable of translating several types of content. Some unique and renowned features of Google Translate include:-
Pricing – Google Translate is generally free of cost.

2. Alexa Translations

Alexa Translation is a feature of Amazon’s virtual assistant, it enables users to obtain translations for various languages using voice commands. With Alexa Translation, users can ask Alexa to translate phrases, and sentences, or even have a conversation in different languages. Key features of Amazon translation are:-
Pricing – Alexa translation offers basic features for free and also has subscription plans for advanced features.

3. Microsoft Translator

Microsoft Translation software includes a variety of tools and services developed by Microsoft Corporation. It has integrated translation software into Microsoft Office apps that allows the users to translate the content directly from their inbox, documents, sheets, and presentations. Highly adaptable, versatile and customizable, supporting multiple languages and dialects based on specific translation needs and requirements. Major features of Microsoft Translation Services are –
Pricing – Microsoft Translation is free for up to 2 million characters along with free translation services in over 70 languages.

4. Promt.One

Promt.One translation software is a translation machine coined by PROMT Ltd. a language technology company. This tool provides translation services for multiple languages and is crafted to aid users in translating documents, texts, voice, and pictures accurately and rapidly. It is an advanced Al advanced translation program specifically designed for business, law, technology and software, and other industries. It serves high-quality translations by utilizing machine learning technology. It offers user-friendly features, allowing for easy translation of spoken words and text extracted from images. Key features of this translation tool are as follows –
Pricing – It is free and an effective translation software.

5. Amazon Translate

Amazon Translate is a club-based automatic translation tool offered by Amazon Web Service (AWS). It offers a powerful and convenient solution for developers, businesses, and organizations seeking automated translation capabilities. Amazon Translate utilizes advanced neural machine translation technology to offer high-quality and scalable translation services. It enables efficient and easy translation of large volumes of text and website and application localization for international users. The main features of Amazon Translation are:-
Pricing – Amazon translation offers a free and premium version where you can pay based on a monthly subscription. However, its best feature is that you can choose an alternative payment method where you pay per character according to your needs.

6. DeepL

DeepL Translator has recently gained immense popularity due to its impressive translation quality, positioning it as a distinguished and most accurate machine translation service available. DeepL achieves a high level of accuracy through its advanced neural network models and extensive training on large multilingual datasets. Artificial intelligence and neural networks enable DeepL to deliver high-quality translations across multiple languages, which helps it stand out from other translation services. Some of the key features of DeepL include:-
Pricing – DeepL offers both a free and a paid plan, whereby the price depends on the country. The free plan allows the translation of up to 500,000 characters per month.
Machine Translation Tools


Machine translation is often used in all types of businesses, especially in e-commerce store, and  in the travel industry.

AI translation uses a technology to automate the translation of text in content so that it may be translated and read in other languages.

Computer-aided technology and machine translation are two common approaches to language translation.

The most user-friendly AI translation tool available is Google Translate, hence it is the most used translation tool.

Final Thoughts

Due to constant expansion and global reach, translations are crucial for effectively reaching viewers in their native language. Accurate translation helps overcome language barriers, ensuring easy comprehension of content. However, AI translation may still have occasional errors or limitations, especially in complex or context-specific translations. In order to ensure accuracy it is highly recommended to have confidential content reviewed and edited by a professional service provider. Professional translation services offer a blended solution where industry-specific translators and linguistic experts thoroughly review each translated document. This combination of human and AI translation ensures the best results and long-term reliability.

AI Dubbing

The Future Of AI Dubbing in the Digital Era


→  Introduction

→  What is AI dubbing?

→  Why should you opt for AI dubbing?

→  Final Thoughts


Dubbing entails replacing the original voices in an audiovisual product with new voices in a different language, typically done during post-production and after the release. In today’s world, there is a significant rise in the use of AI (Artificial Intelligence). Technology changes the way we communicate, and the way we communicate in turn influences the amount of information we share. AI has transformed solutions for various business requirements and has become an essential tool. Among the emerging AI technologies, AI dubbing is building more popularity and reshaping the language industry due to constant advancements in technology and machine learning.

What is AI Dubbing?

Dubbing services enhance the quality of a user-friendly experience. Traditional dubbing involves a voice actor or “dub artist” recording in a sound booth, speaking the desired language. On the other hand, AI dubbing uses AI technology to automate audio translations. With advanced capabilities of AI and machine learning, businesses expand their reach to global audiences by dubbing video content in a preferred language that resonates with target audiences. This automated process saves time and resources while delivering high-quality results.

Why should you opt for AI dubbing?

1. Affordability

AI audio dubbing services provide notable benefits as compared to traditional dubbing, such as reduced expenses and cost savings. Traditional dubbing involves the need for skilled actors fluent in the desired language and a studio setup. This process can be costly, time-consuming, and pose challenges. In contrast, AI dubbing rapidly generates dubbed audio in multiple languages at a significantly lower cost, ensuring a seamless quality. Therefore, AI dubbing is considered to be more affordable and easy to use as it saves money and resources.
AI dubbing is considered to be more affordable

2. Globalization and Swift Translation

Many businesses are translating their content into multiple languages to reach a broader audience. AI dubbing plays a crucial role in facilitating content translation, making it accessible to people across different geographical boundaries. With the help of AI, a single video can be quickly dubbed into multiple and preferred languages. Moreover, these AI-powered translation and dubbing services are not only cost-effective compared to human translation services but also provide the advantage of instant content delivery. This process enables businesses to explore new markets, expand their outreach, and generate additional revenue.

3. Advanced Voice Features

AI audio dubbing automation incorporates voice modulation and voice morphing features, which aid in converting the generated synthetic voice into a more natural and human-like sound. Through the collaboration of professional AI dubbing and human involvement, the final audio achieves a remarkable resemblance to a natural human voice, potentially rendering the need for traditional voice artists unnecessary.

4. Comprehensive Approaches

In India, AI dubbing services provide a range of functionalities such as translation, transcription, and localization. These services allow for the translation of video content into various languages. By utilizing AI technology, the audio is converted into text, which can be further refined by human editors to ensure cultural suitability and contextual accuracy for the intended audience. As a result, AI dubbing can help reduce costs, optimize resource utilization, ensure compliance management, and deliver efficient results.

5. Faster Output

AI dubbing provides a rapid and scalable solution that can address many of the traditional dubbing challenges. It eliminates the need to locate language experts or voice actors, set up studios, and record in specific dialects with autotune. With AI dubbing, text can be instantly converted into speech in multiple languages without any additional setup. Consequently, AI dubbing can generate synthetic voices that closely resemble human voices, enabling faster and more efficient turnaround times at a significantly reduced cost compared to traditional dubbing methods.
AI dubbing can generate synthetic voices

Final Thoughts

Dubbing has long been thought of to be a very high-priced procedure since everything was carried out by hand. AI dubbing services are now, however, modifying everything. The cost of dubbing is rapidly lowering as a result of machine learning and other innovative technology. Furthermore, the end product’s quality can even be superior to that of the typical voice-over service. Over the years, it has been proven that combining AI dubbing with human editing and expertise results in a more enriching experience for users.

We, at Parikh Info Solutions, specialize in AI-powered dubbing services, offering affordable and scalable solutions with high-quality voice-over and dubbing. Our end-to-end services are tailored to meet your needs while maintaining reasonable prices. Contact us today for a free consultation with our experts.

Machine Translation: Everything You Need To Know


→  Introduction

→  How does Machine Translation work?

→  What are the benefits of machine translation?

→  What are Deep Neural Network Models?

→  Final Thoughts


Translation is the meticulous process of conveying the accurate meaning of a source or foreign language into the target language. Machine translation (MT), on the other hand, refers to this same process utilizing Artificial Intelligence (AI). In today’s world, the utilization of AI has become a necessity. AI has revolutionized solutions for all kinds of business needs, and its benefits are constantly increasing. Translation services are no longer limited to multinational corporations or diplomatic missions. Machine translation is now essential for all types of industries, such as Legal Services Providers, Medical and Healthcare Industries, E-commerce and Retail, Scientific Research, Technology, Financial Services, Multiple Media with websites and more.

These industries require machine translation to automatically translate data and provide accurate results in a short period of time. Besides small businesses, online publications, and software developers also recognize this need and strive to adapt. Consequently, the use of appropriate machine language translation software is crucial that aligns with your business needs. Let’s delve deeper into how machine translation can make your work easier and improve the quality of translation seamlessly.

How does Machine Translation work?

Machine Translation Software first examines the linguistic aspects of the original language. Succeeding this, it recognizes how words interact with each other and then conveys the complete meaning of the words in the target language. Additionally, it substitutes words from one language into another using translation software. Moreover, translation services are crucial for industries engaged in international, multilingual, or localization activities as they provide the necessary support for effective communication and cultural adaptation.
Machine Translation Image 1

What are the benefits of machine translation?

1. Reduces Cost

Modern machine translation solutions have made significant advancements, making it difficult to differentiate from those done by human translators. As a result, businesses can confidently rely on translation software and expect quick and accurate results. Furthermore, machine translation provides a cost-effective option for consistently generating high-quality translated text, often achieving comparable or even superior outcomes compared to human translation. Machine translation handles much of the initial heavy-lifting work in language translation, thus minimizing the need for human involvement and reducing both costs and delivery time.

2. Enhances Scalability

Despite implementing effective planning and project management processes, cases of workload and scope of a translation project exceed expectations. In such situations, machine technology enables the firm to swiftly scale the project to accommodate new requirements. Without machine translation, expanding the project scope can be time-consuming and potentially result in significant project delays. “Automatic translation” refers to the substitution of words from one language to another using software. It is a process that rapidly translates text with minimal human effort. Such translation software can enhance the quality of the work by simultaneously using different words. Therefore, this software plays a crucial role in enhancing the scalability of the firm.

3. Increases Accessibility

Eliminating language barriers leads to a significant improvement in the user-friendly experience. Leading machine translation providers now offer multiple language coverage, allowing for simultaneous translations across multiple languages. These machine translation tools enable content to reach diverse and multilingual audiences, playing a vital role in increasing the accessibility of content, products, and services to global audiences. Moreover, machine translation can be integrated into assistive technologies for individuals with visual impairments and reading difficulties. It converts text into speech in the user’s preferred language, enhancing accessibility and making it easier for individuals with disabilities to access information. Thus, machine translation tools increase the accessibility of content and make it available to a wider range of users.

4. Global Collaboration

Machine translation software enables global collaboration by facilitating communication and understanding among individuals and teams from different language backgrounds. It allows sharing of ideas efficiently, collaboration on projects, and knowledge exchange across borders, thus promoting inclusivity and accessibility. It also helps break down language barriers and enables communication and information exchange across different languages. Additionally, online translation services facilitate successful global interactions and foster cross-cultural relationships worldwide.

5. Content Localization

Machine translation also plays a significant role in content localization, wherein the content is translated and adapted to specific target markets or regions. Automatic machine translation helps by translating websites, software interfaces, documents, and other materials, making information available in the target languages. Furthermore, it expands the reach and accessibility of products and services to local audiences in their preferred language, thus enhancing their user experience.

6. Improves Productivity

AI machine translation software significantly improves productivity and yields effective results effortlessly translating large volumes of text within a short period. It meets the growing demand for accurate and prompt translations in today’s expanding global business era. Online language translators also contribute to boosting productivity by providing quality solutions tailored to project needs and requirements. Enhanced productivity further results into accurate and quality translation.

Additionally, the ongoing improvement in neural machine translation models aims to replicate the functioning of neurons in the human brain. These models gather data, establish connections within the information, and evaluate the data as a whole. Such an approach allows the machine translator to strive for human-like translation capabilities. Let’s find out more about this model below.
Machine Translation Image 2

What are Deep Neural Network Models?

Deep neural network models, also referred to as deep learning models, are a class of artificial neural network architectures characterized by their multiple layers of interconnected nodes, known as neurons. These models aim to replicate the structure and functionality of the human brain, particularly its ability to learn from data and make decisions based on patterns. This benefits you the best of both worlds, a touch of the human brain along with AI technology. As more content is generated and consumed the quality of content enhances. Furthermore, the engines have the ability to acquire knowledge of new vocabulary, expressions, and even additional languages as time goes on. The engines can also learn new words, phrases, and even languages over time. Recently, deep neural network models have achieved exceptional results in the specific field of neural machine translation. These models have also demonstrated remarkable success in various domains such as computer vision, natural language processing, speech recognition, and recommendation systems.

Final Thoughts

By incorporating machine translation software, businesses can reduce work time and improve the quality of their projects. Machine translation simplifies and enhances the work process, offering significant benefits. One of its main advantages is the potential to increase productivity by up to 60%. In order to have such heightened productivity, it becomes essential to understand why your business needs a Professional Language Service provider. Professional machine translation services enable companies to operate swiftly and efficiently for their clients. Additionally, they help minimize the time spent on the actual translation process, allowing linguists to focus more on post-editing and other project aspects. This not only stimulates sales but also boosts customer satisfaction. In summary, machine translation serves as a bridge that closes language gaps, providing tools and resources that facilitate communication, understanding, and information exchange across multiple languages.
Digital Marketing

7 Simple Techniques to Boost Your Youtube SEO for Maximum Reach


→  Introduction

→  First things first - How does Youtube Algorithm work?

→  7 Elements of YouTube Seo with Benefits for Maximum Engagement

→  Final Thoughts


As we all agree Youtube is the second largest search engine next to Google. According to reports, more than 1.9 million users use youtube on a daily basis, within a month means there is truly something to offer for everyone. Due to the rising demand for online video streaming, there lies a great opportunity for marketers, brands, video creators, and publishers to invest in Youtube. Search engines like YouTube and Google have similar principles when it comes to algorithms for their websites or videos.

Using SEO (search engine optimisation) wisely can be an effective way for increasing reach and encouraging organic engagement. Youtube SEO is a process of optimizing your videos and channelizing them for ranking higher in YouTube’s search results. You can easily maximize your reach, provided there is correct use of Youtube text components i.e. the right titles, keywords, descriptions, meta description, captions, etc. as they play a very important role in youtube’s SEO strategy. In this blog, we will guide you in detail to do exactly the same. Keep reading!

First things first - How does Youtube Algorithm work?

According to Youtube – “We track what viewers watch, how long they watch, what they skip over, and more. This helps us determine what kind of videos they like best and what we can recommend to the next.”

That said, Youtube SEO reads your meta description (the summarized description below your video) as it concludes the content in the video, categories if mentioned, and understands the potential viewers. It further recommends to the potential target audience. In addition to that, when you start describing your video for YouTube SEO, please note that there is a use of specific, precise words and language that people usually use whilst they search on Youtube. This is why the right SEO strategy becomes immensely important for Youtube.
How To Boost For YouTube

7 Elements of YouTube Seo with Benefits for Maximum Engagement

1. Right keywords

When a person searches for anything, the engine catches the words. The use of the right keywords can be a beneficial way to increase organic reach. This means you must identify and target a specific keyword range with related terms and mention them. As these words can act as a great source in finding the right audience and also improvises engagement of the video.

2. Multiple keyword phrases

For an effective SEO strategy, dig more into video topics that people are searching/looking for. This not only includes the right keywords but also digging into other related terms, for identifying the niche of your video. Wherein, it becomes easy to find a unique angle which resonates the best with your target audience. Another powerful way is to conduct keyword research via Google’s Keyword Planner tool to brainstorm ideas and figure out what your viewers are looking for and provide them with relevant content.
How To Boost For YouTube Profile

3. Placing the keywords

After finding the right keywords, it becomes equally essential to use them in the right place in order to get effective Youtube SEO results as well as more traffic on the video. The creation of a certain pattern is observed in the search engine while searching for a particular term. Thus, it is advised to identify and follow the pattern that your target audience searches frequently. This in return acts as one of the perks for better search engine rankings. Placing them correctly is the key to increasing organic engagement.

4. Captivating Titles

Titles are the first thing one reads while searching for a video or even while scrolling through Youtube. In addition to that, there is a need to have precise and synchronized titles with the right keywords. To increase the video’s search engine visibility, use captivating titles. It is nothing but a way of signaling YouTube about the theme and content of the video for improving search rankings.

5. Multilingual Subtitles

Due to the constant expansion and global reach, subtitles are essential for reaching viewers in their native language. In spite of language barriers, one can easily understand the content of the video because of the subtitles. Similarly, it becomes smooth for the creator as well to add subtitles, that are understood by a large number of viewers. Multilingual subtitles maximize the reach of video to a broader range of audiences. Subtitling in multiple languages enhances the overall viewing experience of the viewers; stimulating better SEO results.

6. Engaging Description

Optimised youtube description aids in recommending the video to users who will likely enjoy the content. An explanatory & engaging description helps the video rank more extensively. The description should precisely focus on long-tail captions that add value to the video’s key points and theme. A good description provides all the additional information about the topic with correct keywords and thus boosts engagement. Placing a call to action link in the description also works wonders for improving reach.

7. Clear Captions

Captions have now become the need of the hour for every youtube video. Chances of engagement increase and video boosts when one uses captions and keywords. As per a survey from Verizon Media, it is found that 80% of people are more likely to watch a video only when captions are available. The captions should be simple to understand, clear to read and relevant to the content in the video. Youtube SEO also lets you incorporate effective keywords and phrases that the youtube algorithm can pick up seamlessly. By using captions it can be easy for the creator to get more traffic on YouTube videos.

Final Thoughts

With the help of Youtube algorithms and SEO, it can be more manageable to improve the performance of videos. By means of using the above-laid techniques correctly and invariably you can maximize the video reach. Lastly, please note the crux of the whole process is – Youtube SEO is not the only path to achieve growth or success but a way to help you increase your reach faster. To get more efficient and rewarding results, it is advised to look for professional video subtitling and caption service providers and increase reach with better SEO plans and strategies.

Connect with a wider audience with the help of professional video-creation services that hold expertise in every aspect of Youtube SEO. We at Parikh Info Solutions offer services of exceptional quality in providing solutions that are perfectly tailored according to your target audience. We offer high-quality video creation services for all business needs. From research, scripting, voice-over to video creation, description, captions, video editing and post-production, we also offer end-to-end solutions at affordable prices. Connect with us today and receive a free consultation from our experts.
Media and Entertainment

An Ultimate Guide to Increase Reach & Boost Sales with Explainer Videos.


→  Introduction

→ What is an Explainer Video? Is it a modern form of communication?

→  How to Build Effective Explainer Videos?

→  How Explainer Video is Created?

→  Final thoughts


As we know social media, the most effective medium of communication is constantly evolving with new features being added every day. With the introduction of short videos like Instagram reels, Youtube shorts, etc., the way we perceive content has transformed phenomenally. From longer-duration to short-span videos, the consumption of video content is seemingly rising and will continue to grow further. 

With such growing interest to watch video content, brands and businesses are using video as a marketing tool to increase their reach and visibility. The private sector as well as government organizations are investing in professional video creation like animation videos, whiteboard animation videos or marketing videos for advertising purposes. According to a Wyzowl survey, 96% of people prefer to watch an explainer video to learn about new products and services before purchasing anything. And these videos are the most popular video type used by businesses.

With such an array of content availability, it is challenging for businesses to stand out. In order to survive in this cutthroat competition and to maximise reach, it becomes quintessential for businesses to create engaging videos. Creating video ads can not only increase viewership, and build deeper connections with the audience but also the use of video graphics effectively wonders for any business. 

In this blog let us explore more about how explainer videos can be a great tool for businesses to increase reach and boost their revenue.

What is an Explainer Video? Is it a modern form of communication?

An explainer video usually comprises thorough information about a business product or any relevant topic. For example, if the explainer video is about a product then it contains answers to questions like – “how to use it”. “How does the product work”, etc. This type of video is used to explain a product or topic in detail and in a very eye-catching manner. The ideal video consists of creative graphic visuals and an immaculate voice-over with compelling storytelling. Besides, these videos not only generate more brand awareness but also gets aligned messaging that’ll aid conversions to the business.

How to Build Effective Explainer Videos?

Before starting with the creation of a video, please note that the first 10 seconds are very important for capturing and retaining the viewer’s attention. The average duration of the video should be 3 – 5 minutes considering the limited attention span of the audience. In order to grab the attention of viewers, animation, graphics and visuals should be of high quality. Besides, a clear and convincing title also plays a major role.

Furthermore, emphasise elaborating various features or facts about the product/topic. The presentation should be in a way that maintains the viewer’s attention throughout the video. Plus, there is a need to make sure that topics are simplified so that viewers understand what makes them different from the rest of the crowd.

In short, an ideal explainer video is

  • Concise
  • Easy to understand and remember
  • Engaging
  • High audio-visual quality
  • Tailored to target audience
  • Brand appropriate

How Explainer Video is Created?

1. Research

First and foremost comes research. Research ensures that the facts and information included in the video are reliable. Meticulous research provides a sense of trust and clarity which makes it easier to convince the viewers. It can help with understanding what are the interests of the audience, and what they prefer. Find out the problems/issues related to the topic, and come up with feasible solutions. Prompt research also helps to choose the topic and content wisely.

2. Script

The next and most important step is script writing. It is crucial to create a script that resonates with the target audience and is easy to understand. The content of the script should be presented in detail and clearly, considering the needs of the targeted audience. Give requisite emphasis to Keywords and certain phases which can catch attention quickly. In a nutshell, a good script can even make complex topics understandable.
Video Script

3. Voice-over

Once the script is ready, voice-over comes into the picture. The voice-over or the audio should be accurate with regard to the time and duration of the video. It should correspond to the video’s tone and content. The right style, language, dialect and accent assures to appeal to the target audience. Professional voice-over artists can ensure that the brand’s message is conveyed effectively with the right style, language, dialect and accent.

4. Video creation / Animation

Lastly comes the actual creation of the video. An animated explainer video relies on its engaging visual graphics and concise message that grabs most of the audience’s attention. Professional video creation service providers use 2D motion graphics, whiteboard, kinetic typography and stop-motion animation styles of the highest quality. They ensure to add moving graphic imagery, music, and typography according to the theme of the video to make it more appealing.

Final thoughts

Many businesses are today struggling to convert their potential leads into customers due to unawareness of the efficacious use of explainer videos. Explainer videos have nowadays become the need of the hour regardless of what kind of business you have. It’s therefore important to make it work best for your business. Now that you know everything about explainer videos, you can start communicating with your target audience more conveniently. Keep in mind to choose and create a video that suits your needs and budget. Video is versatile in nature and thus can be used to convert potential leads into a customer base easily.

At Parikh Info Solutions Pvt. Ltd., we offer high-quality video creation services for all business needs. From research, scripting, voice-over to video creation, video editing and post-production, we offer end-to-end solutions at affordable prices. Connect with us today and receive a free consultation from our experts.

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