Author: PISPL Team

If you create everyday video content, you already know how important subtitles are. However, if you work in the video production industry, you should know that subtitles play an important role. Subtitles & Captions are a fantastic addition to any video material available, whether it’s brief video advertisements, movies, or TV episodes. They do much more than simply display a video’s conversation or discussion. Captions, subtitles, inscriptions, and various records are all extremely significant in the entertainment industry. Here are some key reasons why you should include video subtitling.

What are subtitles?

Subtitles are translated versions of a video’s transcription that give the viewer a real-time experience of what’s occurring on screen. The bottom of the screen often has text that represents these subtitles. Typically, subtitles are utilized by viewers who cannot understand the language being spoken in the video but can still hear other noises, such as music, and can identify the speaker.

People prefer to watch Subtitled Videos

People who are consciously studying a language may find it difficult to imitate the accent of native speakers of the same language. So, they can’t always understand what’s being said when such videos come out. The subtitles in this scenario boost understanding, attention, and recall for the video. A brief survey finds that many individuals use captions when viewing TV episodes, movies, or other media, even if they are native speakers of the original language. They simply comprehend it better.

PLYMedia discovered in 2009 that including subtitles increased video viewing by 80%. On average, videos without subtitles were viewed with 66% completion, compared to 91% with subtitles. Of course, these are correlations, and the causation is debatable. However, 80% is a statistic that cannot be ignored. If you think subtitles would help your video gain more views, you should put in the time and money to caption it.

Helps in SEO Optimization

To optimize your company for Google search rankings, you must develop a video that will supplement the SEO optimization tactics, Caption files, etc. Google indexes SRT files that are contributed to videos (rather than auto-generated or open captions). All of the subtitles increase call-to-action clicks, which certainly improves SEO. Subtitles are the way to go if you want to make it easy for web searchers to locate your videos.

Aids in the development of linguistic abilities.

If you are interested in developing your language skills, you may spend some preparation time watching movies or listening to music in the language you are studying. Reading might be exhausting, so you could appreciate watching or listening to something interesting. However, the mission can only be accomplished if that unknown video contains subtitles. So, this is another major reason for video creators to add subtitles.

Helps in the retention of information by viewers.

Subtitles not only make videos more accessible, but they also make them more entertaining and effective. Researchers discovered that adding captions or subtitles to videos enhances information retention and allows viewers to connect with the content more completely, even when the sound is switched on.

Subtitles assist the audience in better understanding the video’s content or the narrative of the tale you are attempting to convey. Subtitles aid comprehension; because many individuals are visual rather than aural learners, being able to read aids comprehension and has been shown to boost how well someone recalls your content.

Subtitled video material has a higher degree of engagement than non subtitled video content. You should engage competent video subtitling services to create subtitles for your videos to achieve the best reach within the audience.

You will need to cater to a variety of customers, mostly a global clientele, as your firm grows. You need a simple means to communicate with audiences, regardless of their location or language. A potent method of reaching a worldwide online audience is video marketing. You can expand your reach simply by adding subtitles when your video library is used in conjunction with effective marketing strategies. A wider reach, increased revenue, and a larger client base will also result in benefits like better lead generation and higher customer engagement. This article explains the importance of cost-effective subtitling solutions for the expansion of contemporary businesses.

Why Subtitling is Important for Modern Business Growth

• Increasing Market Share

Consider using a notable subtitling plan to reach prospective new clients if you have identified a vacuum in the global market and are eager to fill it. Even locally, you’d probably be surprised by the number of people who spend most of their time speaking a language other than your own. Having the right subtitle plan in place can increase your reach. You may reach real customers by presenting your message about your product and business by using subtitling services that are created with consideration for your target demographic.

• 80% of People Who Watch Subtitles Aren’t Even Hard of Hearing

According to analysis, there are about 700 million hearing-impaired people in the world. Subtitles must be provided in a variety of formats by law in several nations. They are not the only ones who benefit from subtitled videos, though. According to statistics, 80% of people who use subtitles have normal hearing. Why do they watch subtitled videos? Many claimed to have watched subtitled videos with speakers with strong foreign accents. Others benefit from reading alone because they are themselves non-native language learners.

• Increased Accessibility To The Content

Video content is not accessible to everyone worldwide. Numerous users struggle with hearing loss. With the help of subtitles, hearing-impaired and deaf persons can access your content. Most importantly, subtitles ought to be sufficiently comprehensive. In most cases, signatures replace sound. It is crucial to provide information on par with that of regular listeners. For foreigners, video subtitles are a crucial element.

• Boosts Consumption

Your firm will be able to reach a sizable portion of the audience by translating your content and employing subtitles. This is because more individuals can comprehend and absorb the content. Increased sales are inevitable as more people become aware of what your company does. Reaching persons who are hard of hearing globally is another benefit of subtitles. This expands the audience that can be interested in and consume your material.

• To Safeguard Your Global Brand

Not speaking the local language when conducting business in a foreign market has several disadvantages. Professionals also pointed out that you would be severing profitable revenue streams. Additionally, if you are not the one conducting the conversation, someone else may be.

• Support For Foreigners

More than once, you may have noticed that there are subtitles available in other languages. Naturally, your audience will grow as you give additional subtitles in more languages. To embrace every language spoken on earth is an extremely difficult and completely pointless task. In essence, the video will be accessible to individuals who know it if professional subtitles in the video’s native tongue are provided. The best-case scenario is to do this with the subtitles. It is available to a variety of audiences and is international.

Conclusion:

Subtitles translation for video content is a huge benefit. You have much greater audience interaction, adaptability, and accessibility in this approach. Whatever the cause, having excellent subtitles creates a more effective experience and raises viewer engagement. Tridindia offers its devoted customers high-quality subtitling solutions. Many businesses have benefited from our cost-effective subtitling solutions by improving their localization and building a strong brand.

You cannot cut corners with your video material if you want to reach a worldwide audience. You should never undervalue the significance of subtitle translation, especially when you are aiming for international audiences.

You can advertise your video material despite language difficulties in various parts of the world by translating the subtitles. You can reach your target audience quickly and effectively, convey your message, and inspire emotion.

Nevertheless, it is simpler to say than to translate your video material. To provide content nativity, you must not just translate the words; you must also pay attention to the cultural nuances. Of course, you’ll provide subtitles in their language so they can read along with the video material.

In addition, subtitling services create subtitles for videos, allowing you to translate your subtitles into a variety of languages, such as English, Spanish, French, German, Mandarin, Dutch, Portuguese, Russian, Italian, Japanese, Polish, and more.

Listed below are some of the difficulties you could run into when attempting to translate your video clip:

Word-to-word translation

Adapting subtitles precisely is not recommended, as it is with any translation. Almost always, a literal translation will be unintelligible. In the beginning, some words or expressions might make sense in one language but are entirely incorrect in another. Since the subtitles would be considered too long for the screen if they were translated word for word, it is also necessary to keep the wording as brief as possible.

Cutting back on words

There are many restrictions that linguists must follow while translating subtitles. The standard for translations is two lines of subtitles, with a maximum of 70 characters required for both lines. These rigorous guidelines necessitate careful translation, where some words must be sacrificed, and sentences must be fully reconstructed to maintain the same original content.

Observing time constraints

The minimum and maximum lengths of a subtitle are typically one and six seconds, respectively. Keeping to time constraints while translating goes hand in hand with cutting down on word count. To keep up with time constraints, linguists must make sure the language is succinct, concise, and rapid. They should precisely time their appearance to coincide with the speaker’s on-screen speaking. This can lead to a messy, embarrassing failure if done incorrectly, with the subtitles placed at an inappropriate moment and without matching the speaker.

Using the right vocabulary

The linguist needs to be familiar with the speech patterns of each speaker in the movie before beginning a subtitle translation. For instance, an elderly woman speaks differently to a young boy, and the Queen employs different language and expressions than a factory worker. To guarantee that you are appropriately expressing the speaker’s age, status, and personality, the appropriate language, words, and sentence structuring must be employed.

Absence of visual material

Sometimes we get subtitles without the accompanying visual material. We acknowledge this, yet some challenges arise. It is difficult to discern timing and spacing and identify speakers when there is no corresponding video or movie with the subtitle file. For a quality subtitle translation to be produced, the audio, visual, and subtitles must all work in perfect harmony with one another.

Conclusion:

Fun challenges are accompanied by subtitle translation. The viewers will become less interested in watching your film if you can’t overcome such obstacles. By boosting the subtitle translation quality, you can get the most out of your video material and draw in more foreign viewers. And also, speaking with qualified subtitling companies and with experience in subtitle translation, you can achieve that.