Keeping your audience interested in your material requires a full-time commitment. You must regularly examine the engagement metrics of your existing content and anticipate the demands of your expanding audience.
In light of transcription services, fresh and updated content is essential to the success of any digital marketing plan. How can you develop fresh material without exceeding your allotted time? Using transcription services
In this post, it will be explained what transcription services are and what digital marketers can do with them. This will take a look at one specific use case, content repurposing, to illustrate how helpful these services may be.
What Do Transcription Services Entail?
Transcription services are commercial services that convert audio into text. The audio is often pre-recorded and then transmitted to shorthand-trained transcribe experts. They can properly and swiftly transcribe audio from a variety of sources.
There are various AI-powered transcribing tools available. These services give an exceptional experience by combining AI with experienced personnel.
A transcription service may help you save your audio in written format, from podcasts and videos to seminars and live speeches. This may be utilized for future reference or, to reuse your marketing material.
Repurposing material is only one of the many advantages transcription services can give to digital marketers. Here are five ways you may effectively reuse your content using the transcription.
1. Turn a Video Into a Blog Post
Whether you’re a novice or seasoned digital marketer, you may never feel like you’re meeting your weekly or monthly blog post goals. By translating your films into blog entries, you may get closer to your objective.
How many blog entries per week should you publish? According to HubSpot, the optimal number of weekly blog articles ranges from one to five.
2. Create a video or blog post from a podcast
You need not completely forego multimedia stuff! Using a transcription service, you may “upgrade” your podcast to a video. Simply add images, and you’re ready to distribute them on digital media networks such as YouTube and Vimeo.
The major advantage here is the increased audience reach. There is undoubtedly overlap between podcast listeners and video viewers, but there are also some who prefer just one medium. By transforming your podcast into a video (or vice versa), you may reach a whole new audience.
3. Establish a Social Media Content Resource
Your most recent podcast episode is certain to have at least one or two tweetable quotes. Instead of replaying and combing through the program, make it into a transcript. This will make finding things to post on social media quite simple.
4 .Create an online course
Consider mixing many videos or podcast episodes on the same subject if you want to make a substantial course. The generated e-course may be used as a lead magnet or as a paid course.
Before hiring a transcriptionist for language transcription, carefully choose the finest audio and video segments for transcribing. These will serve as the foundation of your course, but they will need to be supplemented with additional examples, visuals, and other materials.