Month: January 2023

If you’re reading this blog, you probably know what localization is and how it can help any business with its digital marketing strategy. It will provide you with better customer service, help you obtain increased awareness, and, of course, bring in more cash for your company. However, we have discovered that many companies make serious errors in their translation appraisals. As a result, we decided to discuss these issues in this essay. Read it attentively and steer clear of them in your approach. Let’s now focus on the ‘DON’Ts’ you should avoid if you want to keep your e-commerce business going.

1. Poor Translation Quality

This is the first blunder you must avoid when availing of localization service at all costs. Nowadays, many businesses are easily turned away when they locate a translation company that offers services at a lower rate. Companies frequently use AI technologies or Google Translate; nonetheless, there are certain drawbacks. AI cannot comprehend language context, idioms, or minor geographical distinctions. This frequently results in serious grammatical errors and even formatting errors. To avoid all of this, you must choose a reputable provider. We advocate engaging expert translators or language service providers rather than using free translation software for literal, word-for-word translation.

2. Not taking into consideration varied language lengths

Don’t presume that all languages are as succinct as English when opting for localization companies. Compared to other languages, such as German or Finnish, the English text is generally quite compact. Therefore, translations can vary greatly in length and density. When strings overlap with other controls in the UI, you’ll need to make adjustments after translation if you don’t plan ahead.

3. Missing out on the minute details

It is not so simple to localize. True success takes a lot of attention, especially to the smallest aspects. Linguistic and localization testing must be performed properly to provide the best localization campaign. The translated website must operate well across many devices and browsers in different regions. And that there are no faults in your content or the little aspects. As a result, you can provide a consistent user experience in any market where you do business. This entails creating a website that appears to have been designed just for your target demographic. Not a sloppy or incomplete translation of the original.

4. Loss of product titles during translation

Customers want to feel as though your things were designed specifically for them. To accomplish so, you must be extremely detail-oriented and recognize that product titles that work well in one location may not sell or even be understood in another. Modifying your product titles such that they inform your overseas consumers that you are in the business of fixing their particular industry difficulties while being stylistically consistent with your source title is critical.”

5. Not including localized payment methods

If you are localizing your website, you must do so correctly. At the moment, technology is advancing rapidly, which means that new localized payment methods are emerging daily. While certain payment systems, such as credit cards, are worldwide, there are significant geographical disparities in how consumers pay for goods. According to Statista, credit and debit cards will account for more than half of the market in North and South America by 2020. However, in Asia-Pacific, wallet-based transactions account for more than half of all online transactions. You must do due diligence on the leading payment options. People will find buying goods or services from your firm simpler if you accept local payment options.

When you start testing for localization early and frequently, you may save yourself a lot of hassle in the long run. For the translated version of your product, you can employ automated tests of test translation files and character encoding. Always test your changes for code mistakes, syntax, capitalization, consistency, and localizability concerns. Having localization in mind when developing the original program greatly simplifies the localization process. If you avoid these frequent problems and adhere to the best practices outlined in this article, your website should be fully localizable, allowing you to expand into the foreign market.

Expanding business on an international or foreign market has now become more flexible than ever. Not only does it give more global exposure but also brings in varying audiences and potential customers. While entering a new market, the most essential element is to make your product or services adaptable and customized, suiting the requirement of the target audience. This is where localization services help. Localization is the process of transforming the content and other key details of a product or service when entering a new region or targeting a specific market. For example- modifying products or services with localized elements, website localization, application and software localization, localization in content marketing and a lot more.

It is often confused with the translation process. But translation is a simple conversion of text from one language to another. But in localization, various elements like understanding regional languages and cultural differences play a huge role. Along with content, localization also involves the adaptation of various factors of the target region like the use of specific colours and images and different currencies and payment formats. What may be considered acceptable in one region or country can be considered offensive in another. That’s why localizing according to regional understanding is important. Failing this, a brand’s reputation can go down and affect its marketing strategy. This is why localization is a key factor in a brand’s marketing strategy. And the best way to build a connection with people is when you speak in their native language  Adding cultural elements and identifying important aspects of the specific region will help people resonate with your product or service.

Benefits of Localization Services for Business:

Today all businesses need localization while entering a new market. It has endless advantages that can help a brand reach more audience and stand out. Let’s dive into how a brand, with localization, can build a strong presence and increase its sales.

• Builds Trust and Credibility: Localization services help in revamping the brand’s image to a new region or target market with appropriate linguistic and cultural differences. When the cultural preferences and values of the target audience are taken into consideration, it helps them to connect better and builds trust. It also adds a lot of value when the audience finds your website multilingual. It shows them how you acknowledge language and cultural differences.

• Provides Global Exposure: Implementing good localization practices can help a brand expand and enhance its global reach. Thanks to the digital era, you can easily reach thousands of people and expand your business online. All you need to do is localize your business [website, product, service etc] according to the target region’s language and cultural preferences. Making your website multilingual is the best way to go global.

• Boost SEO: Localizing websites, content and other online elements help build a strong online presence. Adding relevant keywords and various SEO elements according to the target audience’s languages and preferences helps in ranking higher. Your website might rank higher in your original language but it isn’t necessary it will rank higher in another language. With global SEO multilingual localization services, you can alter and drive more website traffic. It will also generate more organic traffic and attract a worldwide audience.

• Increase in ROI: Expanding business to different regions means attracting more potential customers. With localized content, you can reach bigger markets and generate more sales. A business with localization definitely profits more when they enter global markets than just targeting one region or country. It also gives brands a great opportunity to enter new markets and increase their market share.

• Enhance Audience Engagement: Content that is tailored according to audience preferences helps in engagement and easy communication. When people visit your website and find content in their native language, it instantly builds a connection. Modifying content with localization will help you attract more audiences. It will also help the audience resonate more with your brand.