With the rising popularity of foreign content and the expansion of online streaming platforms, the need for high-quality professional dubbing is on the rise. From brands and businesses to content creators, everyone is seeking localization to enhance user experience, gain a competitive edge and strengthen their global reach. Dubbing ensures that the audience can enjoy their favourite movies and shows in their native language, making it an essential tool for the media and entertainment industry to increase their viewership. According to the latest data, the film dubbing market is estimated to reach USD 3.6 million by 2027.
With the advancements in technology and the rise of Artificial Intelligence, the professional audio dubbing industry is prospering to new heights as it brings a promising opportunity and significant growth. Let us delve deeper into how businesses can leverage this trend for their benefit and explore the future of professional dubbing.
Have you ever heard of a computer-generated voice on your phone or a smart speaker? That’s an example of an AI voice-over. Automated text-to-speech voice-overs are generated by using complex algorithms and machine learning to create realistic-sounding voice recordings. These voices can also be customized to fit different languages, accents, and tones. This next-gen technology is being used in a variety of industries, from marketing and advertising to customer service and translation.
The use of AI voice-over has increased vehemently as it is faster, affordable and time-saving as compared to human voice-overs. However, AI comes with its own limitations like lack of emotional connection, storytelling, and understanding of cultural differences like that of human voice-over artists. But with recent technological advancements, AI voiceover not only sounds natural and human-like but also comes in diverse options like different voices, dialects, accents, and emotions and that too in multiple languages. It can produce recordings where it is difficult to distinguish between the human voice and the AI voice.
1. Better Customer Experience
The AI offers multiple features to choose from like selecting the language, tone and dialect of the voice-over as per your needs. The Automated voice-overs are adaptable and can be customized in the way you want them. It also allows you to edit and alter the voice so that you can get error-free results. You can select from a huge variety of voices which resonates with your brand and can effectively communicate the message.
4. Translation and Localization
Using Artificial Intelligence for voice-overs can help produce recordings in multiple global and local languages. Localization of voice-over means transforming the language of the voice-over to make it adaptable to a specific locale or geographical area. Localizing the voice-over is helpful for a business as it can widen the customer base, capture the untapped market and give a competitive advantage. It also earns the trust of the locals as they get a sense of familiarity from the content.
AI voice-overs are substantially more affordable than human voice-overs as it saves money and resources. The VO produced by human artists requires a studio set-up with various pieces of equipment. With AI-based software, you can produce multiple voices over in multiple languages at very convenient prices.
Automated Customer Service
AI voice-over technology is widely used to create automated voice assistants for customer service. For example, the voice you hear at the beginning of a customer care call are all generated by AI. Businesses can use AI voice assistants to handle customer queries, provide information, and offer assistance, freeing up customer service representatives for more complex issues. According to a report by Deloitte, about 30 per cent of all customer care calls will be conducted by AI voices by 2030.
AI voiceovers can be used in advertisements like TV commercials, radio, video ads etc. The technology can help businesses create natural-sounding voice-overs quickly and efficiently, allowing them to create more content and reach a wider audience. Many big companies like Amazon, Coca-cola and Mastercard have adopted the use of AI voiceovers in their advertisements.
Many businesses translate their content into different languages to make it available to a wide range of people. The translation of your content can make the content available to people outside the existing geographical boundaries. The translations are also cheaper than human translation services and can deliver the content immediately.
Awareness and Training
AI voiceovers are now widely used in the e-learning industry for their easy accessibility and efficient results. Corporations are also using AI voiceovers for their video tutorial, training videos, presentations etc. The AI voices also make the content clear and engaging which is why it is a popular choice for businesses.
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Also read: How Voice Over Services Can Take Your Content To The Next Level?