Captioning makes videos fully accessible to those of many non-native speakers. By offering text representation of spoken content, viewers may face difficulty understanding spoken language mainly due to speed, accents, or even complex vocabulary. It maximizes your audience reach and thus improves global engagement and ensures your message resonates across multiple linguistic boundaries.
Be it viewer engagement or retention, captions can increase everything. A large number of users watch videos in environments where sound is impractical, including workplaces or public places. With the caption, users can watch the video even without sound and thus they become engaged for a long time.
Another advantage of captioning is it improves SEO as well. You need to keep in mind that SEO can’t index the spoken content of videos. But, they can indeed index text. The caption also offers a text version of your video content, which makes it searchable. It leads to enhanced visibility in search engine results, which boosts more organic traffic to your content. Keywords that you use within the content can optimize the content for some specific search queries, which improves discoverability.