Category: Translation

If you work in the packaging sector, you must know how crucial perfection is. The product needs a nice design and a thorough instruction manual to be successful in the market. This is a problem that many businesses have during the design phase since the requirement for clear and simple legal information frequently changes the packaging’s overall appearance. It is imperative that information, such as the right estimated weight and precise product descriptions, be translated accurately when selling overseas. The benefits of professional translation in product packaging will now be examined. 

Role of Translation Services in packaging

Slogans and product descriptions can help with this. Naturally, the fundamental intent of the policy will stay the same for everyone. Still, because different countries express themselves differently, you can’t decide on the policy in the same manner for everyone. Personalization and localization are essential. To determine which “buttons” are likely to spark interest in each market and for which the entire marketing and packaging will need to be altered, market surveys will undoubtedly play a significant role in this process. Beyond that, though, accurate translations that are sensitive to cultural differences will be extremely important. 

Using a specialized translation service, which often has a staff of native speakers in the needed target language and can translate packages into several languages, is one method to go about this. A translation pass for an original work of literature and never must make it obvious that it was translated from another language. The text on the package frequently serves as advertising and aids the consumer in purchasing.

Beyond potential buyers misinterpreting your product text, bad package translation might have other detrimental effects. Technical packaging information, such as nutritional or medical information, must be precise to meet regulatory requirements in other areas and foster brand loyalty. This is frequently more significant than people believe – for instance, warnings on aspirin are just as crucial as those on skincare and nail polish.

Translations of warning labels on packaging can assist in shielding your business from any legal troubles while also protecting the security of your clients.

Successful marketing requires a knowledge of cultural differences; there are many instances when cultural misconceptions have cost businesses money. It’s crucial to have a native-speaking subject-matter expert from language service providers review your brand name to see whether your company’s or its products’ names are:

• Too much like other products on the local market.
• Unable to comprehend.
• Offensive to the group you’re trying to reach.

Brand name checks also highlight possible issues with marketing cliches, and it takes cultural awareness to create appropriate images. Even well-known firms occasionally commit cultural blunders that harm their reputation and perplex consumers. For instance, the KFC tagline “finger-licking good” sparked debate in China since the literal translation was “eat your fingers off.”

You can be sure competent and experienced translators will manage your translations effectively if you engage with a reputable translation agency. So that you can concentrate on other elements of your business, these translators will ensure that your documents are appropriately translated. Additionally, the top language service providers will take care of any required formatting adjustments, giving you the peace of mind that your translations will satisfy the demands of your clients.

The native-speaking linguist teams at Parikh Info Solutions will make sure that your product is launched with text and imagery that is legible, motivating, and culturally suitable. Contact subject-matter specialists in your field who are exceptionally fluent in language right away. They will help you pack your products the best way and reach a better audience. Overall, you can enhance customer experience with their help.

It can be difficult to find a translation partner who fulfills your standards in this day and age when translation companies are multiplying by the day. Every organisation has its own set of requirements, and it is difficult to find a service provider who fits all of them.

When you decide to translate for your organisation, you may encounter a number of challenges. The first and most pressing question is whether to use human or machine translation.

Machine translation, without a doubt, provides a rapid fix. It is not only inexpensive, but it is also quick and handy. However, it is not a reputable source. And, if you want the best translation services for your company, relying on machine translation may not be the greatest option.

• TransPerfect

TransPerfect has over 25 years of expertise and has grown to become one of the greatest translation firms in the industry. The medals and accolades they have received throughout the years attest to the high value of their services.

They provide translation, localization, interpretation, multimedia, and other services. They have a community of over 5,000 translators spread across the globe in 86 different places.

They have offices in 90 various places around the world, making them one of the largest providers. ISO 9001:2015 and ISO 17100:2015 certification ensures their high quality. On average, they have completed 300,000 projects per year.

• Lionbridge

Lion Bridge, which was founded in 1996, has managed to outperform many of its competitors in the last two decades. This company, now in its third decade, has worked hard to make the customer’s vision a reality.

Based on the company’s hands-on knowledge, they can anticipate and alleviate any challenges that the customer may face, allowing for a smooth market transition.

They have a global network of over 500,000 specialists in over 5000 cities. Lionbridge is an ISO-certified corporation that ensures high quality.

Lionbridge provides all of the primary services, including localization, translation, application testing solutions, global content management, and many others.

• Mars Translation

Mars Translation has grown to become one of the major translation agencies in less than two decades. They strive to provide customers with a one-stop globalisation platform.

They have offered customers translation and localization solutions adapted to their individual needs over the years.

They can ensure great translation quality by utilising a network of over 6000+ native translators who have been certified by the organisation through a series of examinations.

Furthermore, they are an ISO-Certified translation firm with ISO 9001:2008 accreditation. This indicates that they are not sacrificing quality by offering the quickest turnaround of 200 words/hour/translator.

• LanguageLine Solutions

LanguageLine Solutions, founded in 1982, stands apart on many dimensions. Due to the services offered during multiple natural catastrophes, it was nominated for and received the award for “best company of the year” in 2018.

LanguageLine’s vision stems from the desire to assist people in better understanding one another, particularly the deaf and hard of hearing. As a result, it is also a part of the Limited English Proficient and Deaf communities.

LanguageLine has grown to become the world’s third-largest translation services provider by focusing on a few industries. In specialised industries, they seek to provide customers with a one-stop globalisation platform.

Translation, interpretation, localization, and training and testing are among their services. They have up to 35 million encounters per year, and the number is growing by the day.

• SDL

Since its inception in 1992, SDL has provided language and content management systems. Since then, the company has worked hard to guarantee that the customer gets the most out of every touchpoint by enriching the experience using human translation and cutting-edge technology.

With so many years of experience under its belt, SDL has developed its approach to assure its customers’ success on all fronts. The Global Content Operating Model operates by strategically creating data, which subsequently leads to translation and delivery (GCOM).

SDL aspires to combine the talents of human specialists with the benefits of advanced technology through GCOM to make understanding possible and easier.

Translation, marketing solutions, testing, and language are among its services as our client services.

Conclusion:

Translation is becoming a critical success factor. And you must obtain only the greatest professional translation services for your company, as they can make or break you in the international market.

The translation company is enormous. And, with so many translation companies to choose from, it might be difficult to choose the appropriate one. However, with this comparison of the top translation agencies and the decision-making advice, you should be able to make the appropriate choice.

When deciding which one to work with for your business’s demands for foreign paperwork, it isn’t easy to forecast what you’ll receive from each translation provider. Knowing what inquiries to make during the assessment process is even more challenging to ensure your demands are addressed. The finest translation firm for your company should be collaborating with you, but how will you figure out where to start? It might be challenging to decide which translation agency to use. We’ve outlined the top five criteria you should consider when looking for the finest translation company to help you accomplish your objectives.

Tip 1: Concentrate on the small things with your translation agency

Attention to detail is one of the essential qualities you should look for in the translation business. Despite the seeming simplicity of your project, document translation problems are common. Even a little mistake may lose you consumers, and although that is among the worst results you might have, it happens rather often. Your translators must be knowledgeable, proficient in the target languages, and skilled at translating official documents. They should also be knowledgeable about the issue and open to clarifying inquiries about any passage in your paper that needs it.

Tip 2: Native Speakers & Translation Experts Are Not the Same

Being a local speaker doesn’t automatically make one an expert in the language. While some businesses focus their hiring decisions only on a candidate’s language proficiency, many other factors must be considered when selecting a translation agency for your organization. Although a few native speakers are skilled translators, most are not. To guarantee that a translator is proficient in all aspects of professional documentation translation, ask the translation agency what credentials and certifications are expected of them. Communication skills are a must for good language translators. But they must also be fluent in the area’s language, culture, and industry.

Tip 3: The top translation agency selects capable project managers.

Your projects are consistently delivered on time by the translation agency you are contemplating working alongside, but do you understand why? It’s due to their managers & their capacity to handle your project by following a precisely calibrated procedure. The project leaders at professional language translation services companies are the oil that keeps the machinery running correctly. The different moving pieces of your project are supervised, instructed, and coordinated by them.

Tip 4: A translation agency needs qualified editors

They do! Translation agencies couldn’t deliver on their customers’ expectations without very skilled editors. You know the excellent attention to detail shown by the translation agency you are contemplating employing, but why? The editors are mostly to blame. They check the translated text to ensure it conveys your message accurately and entirely to your intended audience.

Conclusion

Employing language translation services with an experienced, committed, and professional staff is always advantageous to ensure a superior level in your organization’s document translations. The project managers, authors, and translators working on your project promise to provide work of the highest calibre within the most acceptable turnaround periods. Keep those five suggestions in mind while working with a translating agency; you’ll be sure to leave feeling assured that you selected the finest translation firm for your organization. Pick carefully!

An organization that provides language-related services is known as a language service provider (LSP). An LSP can be an organization, a business, or a person who provides one or more language services.

What services does a language provider provide?

Not every provider of language services offers the same language services. The majority of LSPs have a narrow focus and frequently offer services for the quality control of those jobs.

The key language services are listed below in brief:

Evaluation of the translated section, training in the use of CAT tools, translation, localization, transcreation, proofreading, revision, and evaluation

Copywriting, Copy Editing, Transcription, Language Training, and Interpreting when all of these components are taken into account, which many full-service LSPs do, the LSP industry becomes a highly developed project management industry.

A full-service LSP might be your best choice if a project has complicated formatting, is multilingual, contains specialized content like software code or technical documentation, or all of the above. An LSP frequently oversees the structure of training courses and audio recordings in foreign languages. This calls for having access to a pool of suppliers, which may include native speakers with specialized knowledge of the subject topic.

LSPs are important sources for the world economy. Both the size of the enterprises and the range of services offered differ greatly. They may be tiny businesses that focus on a specific language or field or multinational entities that provide services to other global huge corporations. Finding the right fit for your specific volume, speciality, and target languages is crucial. Larger LSPs can manage vast volumes of content in numerous languages, whilst smaller LSPs may provide more personalized service.

A broader definition of the LSP ecosystems includes tech and software firms that provide goods or services that are closely related to the language service sector. This results from the fact that new translation management systems, computer-assisted translation tools, machine translation software, artificial intelligence (AI), and Turn-key solutions are increasingly evolving from CAT tools.

What benefits may you expect from cooperating with an LSP?

The LSP will handle projects expertly and to the highest standards, depending on the language services offered. This indicates that the LSP is proactive in offering all pertinent facts and information. Additionally, it means that internal processes that could delay a project’s completion or negatively affect its timeline are open and accessible.

The LSP in question will candidly explain challenges that have arisen with comparable projects in the past and offer a variety of doable actions to avert or resolve future problems. The sector faces a problem in providing language services in an era where new technologies are developed on a regular basis.

A language-driven needs partner may develop into a steadfast ally. making sure this ally is up to speed with current innovations and priorities staff skill development and education. The ideal LSP always implements procedures that allow for increased productivity and better time management without sacrificing the Calibre of the output.

As the importance of translation and localization grows, there are more translation companies than ever before. When selecting a translation company, ensure that you can rely on the translator to complete your project accurately, on schedule, and according to your demands. Concerns over brand consistency, large or sensitive projects, and expertise are all acceptable justifications. Selecting the ideal translation for yourself and your organization might be difficult. Here are some of the most crucial tips for selecting the best translation company. 

How to choose the top translation service provider?

1. Confirm that the translation company can localize

 To be successful, a translation company must comprehend its target market and be able to both translate and localize content. Your translated content may not reach its target market without localization. For example, Brazilian Portuguese audiences need a different message than European Portuguese audiences. Utilizing a service that employs local translators from your target demographic is essential to your success.

2. A system of quality assurance is required.

You wouldn’t entrust your translations to just anybody, which is why you’re searching for a professional. Employing a qualified translator is insufficient. Translators are human beings who make mistakes. To be honest, MT is not ideal, especially when it comes to human-sounding translations and localizing information. Therefore, you should choose a service that employs qualified editors and has review procedures in place to ensure the quality of the translated content.

3. 24/7 client support in any language 

Customer service is an additional important measure of professionalism. If a company is available at all times, you can rely on them to handle any unforeseen issues. Contact a possible translation company through email, phone, or chat to assess their response time and the quality of their service. The method in which they answer your first inquiry is indicative of their customer service.

A translation company must also comprehend the significance of connecting with customers in their local tongue. If the company you’re considering provides multilingual support, it’s a good sign that its translation and localization services are of high quality. BLEND, for instance, uses Zendesk to enable our support staff to respond to customers in any language with the assistance of our MT team. 

4. It must include industry and subject matter knowledge. 

Clearly, translators have a comprehensive understanding of the world and a natural grasp of the language and culture they are translating into. There are professional translators accessible for the finance, medical, marketing, and technological fields. These experts ensure that your content is translated accurately and retains the same level of professionalism as the original. Check the company’s website or initiate a project to see whether they have the required translators. A competent translation company will have a crew that can handle any topic matter. 

5. Both your translation agency and its translators must be licensed. 

The translation is not as easy as it may seem. The higher levels need certain skills, coursework, and qualifications. Not to mention years of experience interpreting diverse subject matter. Certified experts in the languages and areas of competence provided by the translation organization. Before assigning client assignments to translators, you should learn how a company vets its translators and what certification or testing they need.

On the translation agency’s website, there should be links to its certifications. Consider a company’s ISO 9001, 17100, or 27001 certification, which verifies that it provides high-quality translation services and secures your data.

The translation services can guarantee that you are correctly understood and do not disrespect the target culture. This will guarantee that you are working with trustworthy interpreters who will save you money and time.